Those categories largely track with Numerator’s findings as well, which found (based on surveys) the most popular categories to be (in order), household essentials, health and beauty, apparel and shoes, toys and video games, and electronics. The company specifically cited over 8 million toys in the U.S. At the category level, Amazon said apparel, home, toys and the company’s own devices were among the best sellers. “Ultimately, we view this Early Access event as incrementally beneficial, as both a branding event for Prime and potentially smoothing holiday demand aiding with logistics,” Post said in the note.Īmazon said some of the best selling items from the event included Macbook Air M1 laptops, Peloton bikes, Bose brand earbuds and headphones, Casper pillows and toppers, and Shark hair dryers, vacuums and air purifiers. Keep in mind you can cancel your subscription at any time if you no longer want to maintain your membership when it comes time to pay full price.Even though it fell short of this year’s Prime Day, Post pointed to upside for Amazon going into the holidays. For instance, a Starz subscription is normally $8.99 per month, while an Epix subscription is normally $5.99 per month.

Please note that each channel has a different original price. With this deal, once the first two months of the subscription ends, the $0.99 price goes with it, and the subscription will renew for its standard monthly price. Some popular add-on channels available via Prime Video are Starz, Showtime, AMC+, Discovery+, Epix, PBS Kids, and Paramount+, all of which are included in the current 99-cent deal.

Right now, Prime members can subscribe to select channels, and gain access to all they have to offer, for just $0.99 per month for two months. Prime Video has its own vast content library, but the platform also allows you to subscribe to other channels for an added fee so you can expand your library even further. If you have a Prime membership, you automatically have access to Amazon's streaming service, Prime Video.

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